Dating

$305 In. $888 Out. +190% ROI on Swiss Email Traffic.

+190%ROI

$888Revenue

12.67%CVR

+641%Best segment

$305 spent. $888 returned. +190% ROI on Swiss dating email traffic via Adthorized — but Chrome Desktop hit +632% and Instagram App hit +641%. Here's every segment from this high-performance Swiss campaign.

The Challenge

Switzerland is a high-value GEO with premium CPCs that demand above-average CVR just to stay profitable. Blended ROI at +190% is strong, but the real opportunity is in the segments performing at 6x that level. The advertiser needed reporting depth to identify the Chrome Desktop and Instagram App users who were doing most of the heavy lifting.

The Setup

Traffic type: High-Intent Email Traffic
GEO: Switzerland
Partner: Adthorized
Device: Desktop + Mobile
Payout model: CPL
Key segments: Chrome Desktop, Instagram App

Performance Data

The Results

+190%Blended ROI

$888Revenue

$305Spend

74Conversions

12.67%CVR

+641%Top segment

Chrome Desktop users hit +632% ROI — the same inventory, the same offer, but the device + browser combination produced a 3x return above the blended account result
Instagram App users hit +641% ROI — a segment that reflects users in a discovery mindset who respond strongly to dating offer creatives when reached mid-session
74 conversions from 584 visits at 12.67% CVR is a strong blended result for Switzerland — the premium GEO economics are validated
$305 to $888 is a 2.9x revenue multiple — and that's before counting retargeting audience value from email passing on high-intent Swiss users

"Vrume's popunder traffic has been impressive. The volume and quality of traffic on a CPM basis have exceeded my expectations."
— Sarah, Vrume Advertiser

Key Takeaways

1Chrome Desktop and Instagram App are the two highest-performing segments in Swiss email dating — concentrating budget there would push blended ROI significantly above +190%
2Switzerland is commercially viable for CPL dating at the right traffic quality level — Adthorized + Vrume email traffic is a proven combination
3The +190% blended ROI masks the real story: segment-level data shows pockets running at +640%, which become the scaling target for the next campaign

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Run Swiss Campaigns · European Dating Results · Adthorized & Vrume