Dating

78% ROI in France. The Winning Variable Was the Landing Page.

+78.46%Winning ROI

+64.33%vs Variant

FranceGEO

iOS + FirefoxWinner

Two versions of the same PlaisirInconnu offer. One hit 78.46% ROI. One hit 64.33%. The only variable was the landing page — here's what separated them and why iOS users and Firefox Mobile outperformed everything else.

The Challenge

French dating advertisers frequently leave margin on the table by running a single creative stack without split testing. Even well-performing campaigns contain hidden segment winners that a blended number obscures. The Rebll + PlaisirInconnu partnership needed to identify which lander variant extracted maximum ROI from the same high-intent French email traffic.

The Setup

Traffic type: Premium Email Click
GEO: France
Offer partner: Rebll / PlaisirInconnu
Test type: Landing page A/B split
Payout model: CPL
Key segments: iOS, Firefox Mobile

Performance Data

The Results

+78.46%Winner ROI

+64.33%Variant ROI

+14ppMargin gain

iOSBest device

Firefox MobileBest browser

FranceGEO

A 14 percentage-point ROI gap from the same traffic source — the difference between a profitable campaign and an exceptional one came down to the landing page
iOS users and Firefox Mobile were the highest-intent segments in French dating traffic — a segmentation insight that applies to future campaign builds
Rebll's PlaisirInconnu offer proved well-matched to high-intent French email audiences, with both lander variants delivering positive ROI
Split testing on the same traffic source isolates the offer/creative variable with statistical precision — eliminating ambiguity about what's driving performance

"Vrume's popunder traffic has been impressive. The volume and quality of traffic on a CPM basis have exceeded my expectations."
— Sarah, Vrume Advertiser

Key Takeaways

1Landing page copy and design accounts for up to 14 ROI percentage points on the same traffic source — testing is not optional for French dating campaigns
2iOS and Firefox Mobile are the highest-converting segments in French email dating — build creative stacks specifically for these users
3Rebll's French offers paired with Vrume email traffic is a proven high-ROI combination — the data is reproducible

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